Gerrit Pohl

Gerrit Pohl has been working for more than 15 years at the interface between technology, economics and innovation, focusing on the never-ending digital transformation. He is currently the Chief Digital Officer of ADAC in Munich, prior to that he was Director of Microsoft Go-to-Market & Cloud Innovation, Deputy Digital Director of Gruner & Jahr and Digital Director of Axel Springer Media House in Berlin. From 2004 – 2007 Gerrit Pohl worked as a researcher at the Technical University in Darmstadt at the Chair of Information Systems with a focus on a „Unified Theory of Digital Goods“.